Ever wonder how you can significantly influence consumer buying behavior at POS? As marketers, we do a great job at promoting products, building brand awareness and driving customers to retail locations to purchase products, only to find out the salesperson is being spiffed to sell competitor's products. Or the new salesperson lacks the experience and product knowledge to adequately make a successful sale.
QR Codes, when utilized properly, are an effective marketing tool that allows brands to connect directly with their consumers. These are some examples of the best practices for your QR code marketing campaign.
Make sure your QR code is accessible. If there is no cell phone signal, they won't work.
Size matters, if it is too small to scan it does no one any good.
2012 The Year of High Production Quality for Online Videos
With the availability of low cost editing software and high definition cameras, homemade video advertisements are quickly becoming a thing of the past. The reason? Consumers are used to seeing well planned, and creatively edited videos from their favorite Youtube channel, ISP, local news blog, and just about everywhere on the internet. Gone are the days of grabbing a camera, some friends or relatives, shooting a video in front of your business and expecting positive results.
Shop online, or shop on your mobile? Are they really that different? Online shopping offers the convenience of shopping from the comfort of your own couch. Of course waiting a week or so for a package in the mail can be a bother.
Timed or item-based interactivity...Which is more effective?
Is all interactivity the same? Not exactly. There are two different forms of interactivity. The first is relatively simple, wait X number of seconds and an image or ad pops up for viewers to interact with ...
Our society has an insatiable desire for entertainment. We crave it, and when someone can provide us with a catchy phrase or a funny anecdote we will tell everyone we know ...
There is no denying that video ads are all over the internet. Surf the web for more than ten minutes and you are bound to run across a few video ads telling you about an upcoming product or a new finance option ....
