So what is direct response branded entertainment? It is the latest tool for brands to not only directly connect and communicated their brand, but also allows the view to interact and purchase the product. This powerful tool will allow brands to develop powerful engaging content that defines who their image.

Check it out - Egghead has taken a comprehensive approach - all the pieces from one partner
Content - Highly engaging brand driven webisodes created in our northerm california studios. Our writing team will work with you develop a show that will reflect the value of your brand.

Distribution - We all know though that creating content is challenging, but without people watching the content, it has very little value. In response, Egghead has developed a wide network of sites that will "guarentee" viewership - upto 85 million viewers. Our media strategists will help you develop media plan that are both effective and measurable.

Interactive - With Egghead's unique product recongition system, we are able to identify key items within the video and provide a highly interactive experience - One that the viewer controls. The viewer can learn more about the story, the brand and even the products

Direct Response Not only can the viewer interact with the video, but if interested they can directly purchase the items. Imagine an advertsing campaign that you can qualify sales!

Analytics - The complete solution includes real time statistics on the number of viewer, interaction with your products, clicks to purchase and much much more ....

It's a whole new world emerging in interactive marketing, let Egghead be your partner to exploit this exciting new future of brand marketing!

Rather than finding the programming that best fits your image, imagine creating your own branded programming that is both highly entertaining and helps define your brand image. Our team will work with you to create a show that will entertain, inspire and compel your consumers into action.

From the beginning to the end of the process, we will work together to define, develop and distribute the content to your target audience.

The process begins with an in-depth review of your brands attributes, demographics and lifestyle. From here, our creative team will provide several options for your content. Whether the concept is for a reality show or a drama, we will provide you with creative treatment choices and the associated budget for the program development.

One of the great things about partnering with Egghead is that we have all the assets under one roof. Rather than pulling a team together for a particular project our team has worked together toproduce the highest quality production at costs substantially below LA budgets.

As the power of the Internet continues to grow, advertisers have adapted to ensure their messages are heard and understood. In today's Internet media consumption, we continue to hear frustrations from consumers about the intrusiveness of preroll and mid-roll. Consumers are pushing back and finding ways to circumvent the messaging.

Interactive Branded Entertainment offers the opportunity to be embraced by consumers since they, in fact, are in control of their media consumption. Now, consumers can select, interact and explore the brands that excite them. Our powerful direct response interactive skins, do just that – give consumers the ability to interact with the media they are watching.

Early results from this consumer driven approach have been very encouraging. A recent project for a leading style magazine demonstrated that 86% of the viewing engaged with the video clicking on at least one product, person or place, 40% of the audience clicked to buy one of the products featured in the video and there was a whooping 32% increase in time spent watching the video vs a non interactive video.

Getting great content is hard, but getting people to watch your video can even be harder. This is why we have developed a unique approach that guarantees your video will be seen.

With our unique approach, we work with editors of numerous sites to get our clients content published not as advertising rather as "above the fold" editorial content. In addition, we contact with each publisher a guaranteed minimum plays. Our large network of publishers allows us to selective choose publishing sites that meet your target demographics and lifestyle.

The process is quite simple, we work with clients to understand their target audience and then put together a media plan that targets their ideal consumer demographics and budget.

Guaranteed placement for up to 85 million viewers from "above the fold" target publishers is the Cadillac of product placement. However, given the significant increase in consumer engagement, it is the most cost effective means of getting your message both seen and heard!

Check out one of our interactive samples. Since client's objectives and budget vary, we customized each "skin" to meet the specific needs and objectives of the project. Want links from the player directlly to your shopping cart - no problem. Want lead generation with refer a friend - no problem. How about ratings or chat ... no problem. In our new world, the viewers are in control the interaction and your are in control of your brand image!

In today's information driven marketplace, knowledge is power. Having your fingertips on the pulse of real time analytics is a critical success component in today's fast paced environment. EggHead recognizes and embraces the power of information and leverages all these real time tools. However, while real time data is available from a wide variety of sources and tools, the key differentiator is the ability to analyze and react to this information.

As early pioneers in the database marketing and data warehousing arena, EggHead understands how to sift through massive amounts of information and cull out the key pieces of information that will enable your business to make the right adjustments in strategy and tactics. Our knowledge of marketing, business and technology give us a unique ability to spot variances and anomalies in the data that can drive improved performance.

Whether the goal is universe expansion, optimizing the right pricing model, fine tuning creativity, maximize online visibility or all of these. By working together, we can assist you and your organization to find the trends and insight to power continuous improvement in your message's effectiveness.